Research on the Reason of Olympic Internationalization Success from the Cross-cultural Perspective

The modern Olympics are not only the largest sports phenomenon to date in the history of human society, but also a great social culture phenomenon in the history of human civilization [1]. A broad sense of Olympic culture is the sum of material and spiritual wealth created by the Olympics in practice. Material wealth, namely material culture, mainly refers to the transformation and development of human sports skills by Olympics, all kinds of equipments adopted by various venues and facilities, as well as cultural forms resulting from. Spiritual wealth, namely spiritual culture, mainly refers to the influence of Olympics on human’s inner world and social behavior, and the related cultural and artistic activities. Which is also the narrow sense of Olympic culture [2]? Olympic culture is a multi-culture dominated by western culture, it is also a culture centered on education, and a culture taking sports as a carrier, and an advanced culture with great ideals and promotion [3].